Why You Should Integrate Images into Marketing Strategy

Given its visual impact,images have gradually replaced texts as form of advertising,becoming more and more important and useful in online marketing. From Pinterest evolved to infographics,the graphic visual representations of information, data or knowledge.Online marketers are oriented to adopt images and using them quite effectively to present their messages to their target markets on their blogs and websites, in their social networks, or wherever they build content.

There are three ways how images serve as effective way in marketing :

Visual Impact - They provide an attractive graphic way for you to express your message.You can't deny that an image is much more appealing and pleasing to the eye compared to stuffy texts.The old same word,a picture  is worth a thousand words.

Search Engine Optimization - Images also offers another channel of search engine optimization for your web pages, blog posts, or social media posts. All it takes to optimize each image is an alt tag and some associated text. Target your keywords in both of those and this will enhance your search engine optimization.

Effectiveness - Make your marketing more interesting and graphic-oriented. Studies have been done that show that image-based marketing messages are far more likely to be shared and go viral than mere text-based messages.

If you want to convey your message effectively to your target clients – whether it be on your own website or blog, your social media outposts, or your e-mail marketing initiatives, add images.

Why do you think Pinterest is so popular? It isn’t because of the pretty colors.Yes,perhaps that is one of the reasons, but still, without the images Pinterest is nothing!